The New Way to


Who We Are

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Behind the scenes

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Our History

[porto_history title=”2012″ animation_type=”fadeInUp” year=”2017+” history=”Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus, Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus,” image_url=”/wp-content/uploads/2016/11/04-2-e1482300226858.gif”]Today we offer the same quality service and musical instruments.  The focus of the business remains to support music education and helping students get started on a rewarding journey that will hopefully be enjoyed through high school and the rest of their lives.[/porto_history][porto_history title=”2012″ animation_type=”fadeInUp” year=”2011″ history=”Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus, Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus,” image_url=”/wp-content/uploads/2016/06/1017395_632542940091571_293201579_n-e1482299935721.jpg”]In July 2011, the store opened under new owernship.  Through the devoted assistance of Ernie Bucio, the new owners are Jan Leer, Karen Bucio, and Nicky Richardson.  Our first year was one unbelievable adventure. We were fortune to have former owner, C.K. Gottschalk, and an amazing staff that had worked at the store many years.[/porto_history][porto_history title=”2010″ animation_type=”fadeInUp” year=”1955″ history=”Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus, Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia.” image_url=”/wp-content/uploads/2016/11/ls.jpg”]Gottschalk Music Center opened at the location of 133 Burney Street in Modesto, California.  The business was run by 3 ladies and store occupied the size of one office.  Over the years, the store has expanded to include a large band room, recital hall, private lesson areas, repair  department, and a larger sales floor to better service our customers.[/porto_history][porto_history title=”2005″ animation_type=”fadeInUp” year=”1951″ history=”Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus,” image_url=”/wp-content/uploads/2016/11/ls-1.jpg”]Motivated by working with the great Frank Mancini, The Gottschalk Family migrated from Michigan to California.  Gottschalk secured an exclusive franchise from Conn-Selmer to sell their instruments in California, before leaving Michigan.  Gottschalk Music Center opened in 1951 inside the Gilbert Roach Piano Company at 1617 J Street.  The Center soon needed more space and was moved to it’s current location at 133 Burney Street in Modesto.[/porto_history][porto_history title=”2000″ animation_type=”fadeInUp” year=”1936″ history=”Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus, Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus, Curabitur pellentesque neque eget diam posuere porta. Quisque ut nulla at nunc vehicula lacinia. Proin adipiscing porta tellus,” image_url=”/wp-content/uploads/2016/12/13613530_1250845281594664_4009091690431622934_o-e1482301028252.jpg” image=”4968″]Created from his love of music, John Gottschalk Sr. operated a music store out of his family room in Michigan.[/porto_history]